I experienced my recent observation at the Samford Chamber of Commerce breakfast meeting where I was privileged to see Cat Matson, Director of Alito (www.alito.com.au) talk about her business. She spoke about how business owners go into business because they love what they do.
I love helping people improve the way they communicate, my colleagues, Melinda Robinson, Heavenly Sent (Melinda@heavenlysent.com.au) loves helping people look and feel beautiful and Desolie Page, Perfect Pages (www.perfectpages.com.au) loves helping business and technical writers sharpen their writing. We all went into business because we love what we do but we don’t necessarily know how to run a business.
And that’s where Cat comes in. Cat provides business owners with strategic business and accounting advice to help them ignite their business performance. The concept that most stuck in my mind from her presentation was the idea that there are 2 barriers to success in business – 1) not knowing how and 2) the state you’re in.
‘Not Knowing How’
I was particularly interested in the ‘not knowing how’ idea because this is the value I would like to give my clients and customers – the ‘how to’ communicate well to get your message out there to achieve your business and personal goals.
Tip for today – Stop, think, construct your message clearly and succinctly then send it at the right time to the right audience and you’ll get your message through…loud and clear.
Tags: Communication tips, observations
